I approach
querying a book for publication the same as applying for a regular job (even
though writing is a hobby for now).
In my
experience, a prospective employer is looking at a combination of factors:
appropriate education and experience. Those qualifications only get your foot
in the door. Interpersonal skills and professionalism also factor into the
hiring equation. Being qualified on paper does not mean you are qualified for
the position.
What qualifies
your book to be published? How do you get your foot in the door?
The query letter
is the cover letter and contains a brief description of your book and
highlights your education and experience. Let me elaborate.
Education:
Have you
completed the necessary research for your book? Even fiction requires a modicum
of fact-finding. Well-written science fiction, in particular, must be based on
sound science. Thorough research will solidify the plausibility of your
storyline and win the heart of even the staunchest critic.
Have you
enlisted help from a second pair of eyes? Even the most seasoned author makes
mistakes. The first draft, and even the second or third, is usually wrought
with errors. Self-editing will only take you so far. You wrote it. It's
perfect. You think. But are you willing to take that risk? I think not. You
have options. Ask a friend, join a writing critique group, or seek a
professional editor for a read-through.
Experience:
An unpublished
author can compensate for a deficiency in experience by emphasizing their
strengths and what they have to offer. They can note their educational background,
highlight writing-related accomplishments, and identify their author platform. A
query request is about more than just your book. You are packaging and selling
yourself as a brand. Make yourself stand out from the rest. Enthusiasm and
innovation can make up for a lack of experience.
I started
submitting my debut book to publishers in July 2013 as a completely
unestablished author. In my query letter I mentioned my commerce degree and
noted the applicability of my completed coursework in English and
Communications. At that time, I had only published a short story and I had no
author platform, just a Facebook account. I started my blog in January 2014 and
set-up my website in December 2014.
A published
author can showcase their experience through their published works and
accomplishments. They can highlight sales figures and writing awards. They can
demonstrate an established author platform and brand. They have built-up a
readership eager for their next book.
I took the
lessons learned from my first publishing experience and I adapted. Going
through the process was a tremendous undertaking for me. To say there was
learning curve is an understatement. I realized (albeit a little late in the
game) the importance of an author platform. After writing and publishing comes
selling and, in order to sell successfully, marketing and promotion is crucial.
I took the knowledge gained from my business marketing courses and devised a
marketing plan. This plan was not limited to selling my debut book, its reach extended
into my brand – me. Establishing me as an author – taking interviews, promoting
blog posts, and working with other authors – would create interest in me
personally as well as my work – present and future.
Interpersonal
Skills and Professionalism:
The combination
of education and experience has gotten your foot in the door. Now it's your
books' turn. The publisher has looked beyond the query letter. They are reading
the synopsis, first three chapters, or whatever sample of your book they requested
with the submission. They will assess the quality and marketability of your
work based on set criteria.
Is your book
well-written? Have the characters been adequately developed? Is your storyline
unique? Is your book a suitable fit for the publisher? And – the most important
question of all – is your book marketable?
As an author,
not a publisher, I can only speculate on the types of questions and level of
scrutiny put on a manuscript under consideration for publication. Years of job
interviews in the business world has taught me prospective employers all have
particular criteria in mind. The publisher (employer) is considering your book
for publication (a job). It may differ from publisher to publisher, but they are
evaluating your book with their own particular criteria in mind.
The book is the
author's resume. It speaks for itself. The publisher will judge you on the
merit of your words and deem you worthy of publication or not.
I treat my
writing career as a job because I take it very seriously. When I put my mind to
something, I am determined to succeed. Whether I actually do or not is another
factor altogether! After all, as they say, 'nothing ventured, nothing gained'.
Writing and
publishing a book was a brand new adventure for me. I always wanted to be an
author. I believe everyone has a story in them and I didn't want to regret not
writing mine. I published my first book in 2014 and I'm currently querying my
second book, keeping all these pertinent points in mind, of course.
Being an author
is a job, at times, a difficult and discouraging one. You face constant
rejection from publishers and readers. But it's worth every iota of misery to
experience the pure joy of creating.
If being an
author is a job, then you need to approach a query submission like a job
application. You need to put your best foot forward so you stand out from the
rest. You need to equip yourself with the tools of the trade – a well-written
query letter and polished writing sample – the author's equivalent of a cover
letter and resume.
Then comes the
hardest part... The waiting.
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